Packaging 4.0: the key role of AI in innovation

Artificial Intelligence and the future of packaging

Artificial intelligence (AI) is no longer a futuristic idea, but a concrete technology that is changing the industrial landscape, including that of packaging. In particular, corrugated cardboard, known for its flexibility and sustainability, is taking on a central role in this evolution.

AI introduces innovations that are transforming the way we design and produce packaging.

Artificial intelligence is not limited to automation, but represents an innovation engine capable of transforming every phase of the packaging life cycle:

• Advanced design: AI automatically generates designs optimized for strength, lightness and aesthetics, accelerating development and introducing creative solutions that are difficult for humans to imagine.
• Advanced materials: encourages the search for new materials, such as biodegradable corrugated cardboard or smart coatings capable of monitoring the freshness of products.
• Intelligent logistics: by analyzing large volumes of data, it forecasts demand, optimizes shipments and identifies critical issues in the supply chain, improving efficiency and costs.

• Interactive experience: transform packaging into an engaging tool thanks to QR codes with exclusive content, augmented reality and after-sales assistance via chatbot.

Cardboard and AI, a winning combination

Thanks to its resistance, lightness and sustainability, cardboard is the ideal material to make the most of the potential of artificial intelligence. Here are some concrete examples:

• Optimized design: AI analyzes the stresses to which the packaging is subjected and designs structures that guarantee maximum protection with minimal use of material.
• Personalized manufacturing: AI-driven 3D printing allows you to create bespoke packaging, adapted to the needs of each product and customer.
• Smart labelling: AI generates interactive labels that provide detailed information on the origin, characteristics and environmental impact of the product, which can be consulted via smartphone.
• Advanced recycling: intelligent algorithms improve cardboard identification and separation for more efficient recycling, reducing waste.

AI is already transforming cardboard packaging, making it more efficient, sustainable and personalized, with concrete benefits for companies and consumers.