The aim of the research is to identify sustainable lifestyles and habits of Italians, with attention to the role played by packaging in purchasing models.
Attention to sustainability is an increasingly central factor in Italians’ consumption propensities: the theme clearly emerges from the latest Packaging Observatory curated by Nomisma and presented on the occasion of Marca da BolognaFiere 2024.
The results of the survey, conducted on a representative sample of buyers aged between 18 and 70, highlight in particular an increase in awareness regarding the critical issues linked to climate change.
Around 60% of those interviewed consider these problems to be serious, while for around a third of them the climate crisis and its effects represent one of the main concerns for the coming year.
Anxiety is also fueled by the increase in the cost of living, which over the last year has weighed on the budgets of numerous families, forced to also save on food consumption
In any case, 32% of Italians believe that sustainability, combined with greater attention to the environment, is a crucial element in behavioral and purchasing decisions. Almost 60% say they take these aspects into consideration in their daily choices.
ENVIRONMENTAL IMPACT: THE COMMITMENT
When you are more aware of your environmental impact, you are also more likely to work to reduce it. The data highlights a growth in the number of people who are most interested in the problem and who try to remedy it by adopting small measures, starting from saving water and electricity, through green mobility, up to 66% who pay more attention to the purchase of more sustainable food and drinks.
In particular, the packaging of a food product is considered crucial in terms of sustainability.
The preferred packaging is plastic-free and reusable; recycled materials and fully recyclable packaging, together with those with low CO2 emissions, are the most appreciated. The consumer trend is towards products with less excess packaging.
Furthermore, the concern for recyclability is evident, with almost 8 out of 10 Italians believing it is important to know the recycling process and the future of the material once recycled.
CPS COMPANY, AT THE FOREFRONT OF SUSTAINABILITY
The Casalecchio company, specialized in the design and construction of machines for the packaging of tissue products, is also constantly engaged in the study of new solutions focused on sustainability.
Whether it is a question of reducing energy or material consumption or studying new paper packaging methods, CPS Company offers technologies, modules and machinery produced with an increasingly green perspective.